When I began my candle-making journey, I did it on my own. I researched online, I read everything I could find. It did not occur to me until last year to join Facebook groups, though. I’m not huge into social media, and honestly, the thought just never occurred to me. When I did look into candle-making groups, I realized the guy who I watched on YouTube was the candle guru. (He’s the guy who everyone goes to for advice and has a gazillion videos posted on everything candle-related.) I also discovered way too many groups. I did what anyone would do and joined all of them. BIG MISTAKE.
I found some good information, but way too many ideas on what people thought worked or didn’t, what was good or bad, what was pretty, what was meant by luxury, etc. So ultimately I left all but 2 groups. (I can let you in on those if you ask.) I thought I needed to change everything I’d done so far because most of the people in those other groups were disheartening. I saw way too many posts that said, “I launched 2 hours ago and sold out” or “you can’t make a candle that way. My way is so much better”. It was too much. You may be asking yourself how anyone can sell out within 2 hours of going live online. I looked into some of them. They launched with 12 candles. That’s it. That’s the big secret. I mean, it’s great, but they kinda oversold it.
I had gotten caught up in others’ successes and got discouraged. I wasn’t selling, but these people could sell out? Then I realized something. Their products all look alike. I searched through Etsy, and saw that most of the candles were very similar. Plain white wax, wooden wicks, simplistic but designer-looking labels. I got to thinking about why someone would buy one over the other? What stood one out from the rest? It was enlightening. I left every other group and turned off notifications for the other 2 while I worked on my brand. My product was different because I wasn’t going for a luxury feel (or price tag). I don’t like plain, boring white wax. Wooden wicks are a pain in the butt. And I’m still at odds with the whole label thing, but it’s a work in progress.
My best advice to you is to just do you. Read only the things that are useful to you. Don’t get caught up in someone else’s success or what everyone else is doing. You have to stand apart to be seen. If you feel it in your soul, then you will find a way to make it work for you. Find inspiration in groups or on Etsy, but in the end, you’ve just gotta do you.
May the odds be ever in your Favor.